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It’s easy to go where everyone else is going. It’s easy to follow the crowd — also when it comes to advertising. But where the stream flows, there’s often a lot of noise. So sometimes it’s worth pausing and asking: What are we really trying to achieve? What truly matters to us?
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Every now and then, an ad comes along that says so much, without saying much at all. One perfect example is this clever visual from Zalo, created by the Norwegian agency TRY.
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A positioning document is one of the most important cornerstones of brand work, and I’ve used it both for Lyll and other companies I’ve worked with. To me, it is an anchor.
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Why should only the biggest companies get to use the best technology to build their brand and grow?
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It's incredibly difficult to create ads that work! All marketers know this frustration, but the really good ads stand out and are remembered.
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Many B2B companies struggle to see results from social media advertising. That’s because they sell products that require more consideration. An ad for shoes might drive instant purchases on Instagram, but a complex B2B solution? Not so easy.