We’ve democratized media buying for you

That question was the starting point for Lyll, a Norwegian martech service that makes advertising in online newspapers, magazines, and industry websites accessible to everyone.

With Lyll, small and medium-sized businesses can create ads for free, including HTML ads, and get them published in Norwegian or European online newspapers and magazines. We've gathered all editor-managed websites in one place, in one simple solution.

That means you get access to the same channels used by the country's largest advertisers, without needing agencies, expensive consultants, or complicated ad tools.

Our user experience is absolutely amazing, and anyone can do it (we promise!). You publish your own ads, have full control of the results, and can stop a campaign whenever you want.

Full control, no randomness

Lyll is not like Google or other platforms that send your ads “where the algorithm wants.” You decide exactly where your ad appears and know exactly what you’re paying for. These are trusted editorial media, and your ad placements are anything but random.

You also avoid costly middlemen and don’t have to wait for anyone. When you use Lyll, you’re buying ad space directly from the media and getting way more value for every advertising dollar.

Build your brand, don’t just chase clicks

In a time when digital advertising often focuses on quick results, it’s easy to forget the value of long-term brand building. Being present in reliable media gives you more than just clicks, it builds trust, awareness, and preference over time. It’s absolutely the most profitable path to growth.

Lyll lets you combine smart distribution with creative freedom. You can easily create beautiful, free HTML ads. All you need is an image and a logo.

Technology for SMBs

For years, large companies have had access to advanced media buying tools and insights that make growth easier. Now it’s your turn. Lyll gives you the technology, insights, and channels to build, test, and scale your marketing, all at a price that fits small and medium-sized businesses.

No one else in Europe offers this, and that’s part of what makes Lyll unique.

Create a free account today and see how easy it is to advertise on Financial Times in the UK, Der Spiegel in Germany, El País in Spain and thousands of other great online newspapers. Use the search field on the front page to find the right website for your brand.