Boost Ad Revenue with Lyll
- A Self-Serve Platform for European Publishers
Lyll is a self-serve advertising tool designed for digital publishers who want to increase revenues by welcoming all advertisers – without building their own platform.
Two Flexible Options for Publishers
Ready-to-use solution
- Add your logo, brand colors, and custom copy
- No development required – go live immediately
- See example below with Altinget and Lyll
Integrated white-label solution
- Embed the advertising platform directly into your own publishing platform
- Seamless user experience for advertisers, all within your brand
- Requires some development
See How Altinget in the Nordics Uses Lyll
Altinget, an independent Scandinavian publisher, uses Lyll as their self-serve ad tool.
Advertisers simply click a link on Altinget’s website, which takes them to a branded landing page where they can create a free account and start booking ads immediately.


Altinget operates in three countries, and all sites are pre-selected when an advertiser sets up a campaign.
Advertisers can easily deselect any sites that aren’t relevant, making the process fast and frictionless.
Clear the Hurdles – Welcome All Advertisers
Give your customers what they want!
We know that small and medium-sized businesses often lack ads in the correct format, which prevents them from advertising in digital newspapers and magazines. With our ad maker, nothing stands in their way anymore. Now they can create ads in just minutes, even HTML5 - all they need is a picture and a logo.
With Lyll, it's easier to bring advertisers back from social media.
Super easy!
The Future of Ad Sales Is Self-Serve
- In the near future, nobody will buy ads from a salesperson. Advertisers expect 24/7 access, instant publishing, and full control - just like in social media.
With Lyll, you’re future-proof:
- Always open for business
- Works alongside your sales team
- Increases total revenue – especially from small and mid-size advertisers
- Activate advertisers that your sales team is not catering to
Don’t Let Social Media Take All the Revenue
Social platforms win because they accept all advertisers, regardless of budget. Publishers must do the same to secure future ad revenues.
Lyll makes that possible.
Pricing That Scales with You
- Lyll charges a small monthly fee, tailored to the size of your publication. Whether you're a niche magazine or a national news site, Lyll suits your needs.