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One platform. Every European news site.
I made this ad for free in 2 minutes. Easy!
Create Digital Ads for Free with Lyll
Lyll offers a free ad creation tool that lets you make ads for online newspapers and digital platforms quickly and easily. Anyone can use it, because all you need is:
Just write your text directly into the ad.
You get seven ready-to-use ad formats that fit all placements. You can even create animated HTML ads where the call-to-action button expands or the text does a subtle "jump." It only takes a few minutes, and anyone can do it.
Many companies don’t have ads in the formats required by online newspapers. With Lyll, you don’t need design skills or previous experience. You’ll be up and running fast and have professional-looking ads in no time.
Try the admaker for free 🙂
Advertising in Online Newspapers at the Same Price as Social Media
Lyll makes it possible to advertise in top online newspapers and magazines like The Guardian in the UK, Die Welt in Germany, Le Figaro in France or El Pais in Spain – all at roughly the same cost as social media.
You get high visibility and solid results, even if the number of clicks is typically lower.
The average click-through rate (CTR) ranges from 0.1% to 0.2%. That may seem low compared to social media, but the quality of the traffic is often higher. On social media, we click aimlessly. In online newspapers, the traffic tends to be more intentional and valuable.
Online news sites are ideal for building awareness of your brand, whether you’re B2C or B2B. Decision-makers read the news, and the audience tends to have more purchasing power than typical social media users.
Five Tips for Creating an Effective Ad
Want to make digital ads that actually work? Here are five concrete tips for making your ad stand out:
1. Capture Attention from the Start
Use an image or animation that evokes emotion or sparks curiosity. The first impression determines whether people stop scrolling.
2. Get to the Point Immediately
A great ad is clear and direct. Skip the long explanations and make your message sharp.
3. Give the User a Clear Next Step
Your call to action should be specific. For example: See the offer, Order now, or Read more.
4. Use People in Your Images
We connect with people. Ads featuring humans get more attention because we naturally relate to them.
5. Eye Direction Matters
If the person in the photo is looking at you, you'll return the gaze. If they're looking at a product or another person, your eyes will follow. Use this to guide focus.
