How to Lyll
Good to Know
Advertising in online newspapers made easy
Lyll is incredibly simple to use. With over 600 customers, we dare say that “everyone” can create and publish ads in online newspapers, magazines, or industry websites using our platform. This is the best way to publish ads in digital news media. You can choose from local, national, and international websites. Everything gathered in one place.
5 Simple Steps to Become a Happy Lyll User
- 1. Go to lyll.io and click "Register / Sign Up".
- 2. Once registered, select date, budget, and publication.
- 3. Upload your ads or create one using our ad builder.
- 4. Enter your credit card and publish.
- 5. Track results live in the dashboard.
Tips for a Better Campaign
Maximize Your Ad Impressions
Lyll optimizes your campaign to get the most views for your budget. If you select multiple online newspapers, your ad will appear most often where the traffic is highest.
Example:
Financial Times has fewer visitors than Mail Online (dailymail.co.uk), so the traffic is cheaper on Mail Online. With a budget of £1,000, as much as £800 may be spent on Mail Online. That gives you lots of impressions, but maybe you want a more balanced distribution. If both online newspapers are important, we recommend setting up two campaigns—one for each—and splitting the budget, for example £500 each.
Multi-Channel Campaigns Work Best
Choose the channels that are most relevant to your brand. Research shows that using 3 to 4 digital channels delivers the best results. If you go too narrow, it may limit your growth. If your local online newspaper is small with few visitors, you might want to avoid geo-targeting. Their readers are usually highly interested in local news no matter where they live. Another option is to add a national online newspaper, like the Independent, and set geo-targeting for the relevant area. Combining several news sites improves the reach of the campaign.
The Reader Is Valuable
Digital newspaper and trade publication readers are often highly educated and have above-average income. 7 out of 10 people aged 15–24 read newspapers daily, and many prefer local news. Over 80% read newspapers every day. Business leaders actively follow news online, which makes digital newspapers and industry sites vital for B2B marketing.
How Long Should an Ad Run?
Online newspapers and magazines are perfect for busy marketers. On social media, you constantly need fresh content. In online newspapers, you can run the same ad over a long period. A brand-building campaign with a strong message should run for at least six months, ideally up to two years to really take hold.
Recognition Matters
To build memory and trust, your audience needs to see your ad many times. Often between 9 and 12 exposures. Creative ads that grab attention are the most effective. Be consistent in your visual identity. Use the same colors, layout, and logo. After a few months, people will recognize your ads instantly, and your brand will stick in their minds. 👉 Read why Zalo is a success
Use Multiple Ad Formats
We recommend using at least three different formats. These will cover mobile, tablet, and desktop devices. Most people read news on their phones, but by using several formats, you increase reach and connect with users in different situations—for example, at work on a PC or on the couch at night via mobile.
Choosing the Right Format
The format influences how your campaign is perceived. You can use it to reinforce your message, for instance, a tall format to emphasize height, or wide to highlight breadth.
The Three Most Common Formats
- 320x250 – Also known as “Medium Rectangle” or “Board”. Flexible and works well on both mobile and desktop.
- 728x90 – “Leaderboard”. Typically placed at the top of web pages, this horizontal banner is highly visible and ideal for brand awareness campaigns.
- 160x600 – “Wide Skyscraper”. Positioned along the side of pages, this vertical ad format offers extended visibility as users scroll through content. Larger formats are especially effective for brand awareness and high-impact messages.
Board
Mobile
Desktop
320x250 px
Netboard
Desktop
Mobile
580x400 px
Topboard
Desktop
980x300 px
Is Banner Blindness a Myth?
Some claim people don’t see ads in online newspapers, but that’s not true. When we’re interested in something, we notice it. If you're thinking about buying a bike, you’ll immediately spot bike ads. Relevance is processed in a fraction of a second.
Other Formats Worth Trying
- Halfpage: 300x600
- Narrow Skyscraper: 120x600
- Mobile Leaderboard: 320x50 Different formats suit different goals. Small formats are great for direct response. Larger ones build brand awareness. The effect depends on proper placement and combining the right formats.
Test, Learn, and Adjust
With Lyll, you can start or stop ads with a single click. This makes it easy to test different formats and websites and improve performance over time.