How to Lyll

How to Lyll

Tips and Tricks

Fastest way to advertise in online newspapers

Lyll is incredibly easy to use, and there is no faster way to publish an ad in an online newspaper than this. You can choose from both local and national newspapers.

5 simple steps to become a happy Lyll user:

  • 1. Go to and click on "Sign Up."
  • 2. Once registered, select the date, budget, and newspaper/magazine.
  • 3. Upload your ads from your PC or mobile.
  • 4. Enter your credit card information and publish.
  • 5. Monitor the results live in the dashboard.

Tips for a better campaign:

Advertising in 3-4 digital marketing channels gives the best results

By choosing the most relevant marketing channels, you can effectively reach your customers and generate engagement. This ensures a cohesive campaign and increases the chances of success. If the local newspaper you choose is very small, it may be wise to avoid geo-targeting. Readers of the newspaper are already interested in local events, regardless.

The reader is valuable to you

Readers of newspapers and magazines are highly educated and have an income above average. 7 out of 10 people between the ages of 15-24 read the newspaper daily, and they are particularly enthusiastic about the local newspaper. 83% of all Norwegians read the newspaper every day.

How long should an advertisement run?

Online newspapers and magazines are perfect channels for busy marketers. On social media, we constantly need to create new content, but in online newspapers, the same ads can run for a long time. There is, of course, a difference between sales campaigns and brand-building campaigns, but a brand-building campaign with a strong message should run for at least 6 months.

Brand recognition

For your brand to place itself in people's consciousness, your customers must see the ads many many times. Ads that are creative, capture the customer's attention, and leave a strong impression have the best effect. The design/expression in the ads should remain consistent over time. This means that design, colors, and the use of the logo must be recognizable from ad to ad. Over time, the customer recognizes your ad in a fraction of a second.

Use multiple formats

We recommend using at least three different formats. The various formats are suitable for desktop, tablets, or mobile devices. With multiple formats, you get more impressions, and you reach people in different situations, such as at work (PC) and again on the couch (mobile) in the evening.

The most popular formats are Board (320x250 px), Netboard (580x400 px), and Topboard (980x300px).

We recommend using three different formats to get the best distribution of your ads.

Recommended formats

Medium Banner



Medium Banner

300x250 px




728x90 px

Wide Skyscraper


Wide Skyscraper

160x600 px




300x600 px

Large Leaderboard


Large Leaderboard

970x90 px

We often believe that advertising in digital newspapers is expensive, but the price is only slightly higher than social media and is determined by supply and demand.

Frequently asked questions

We have collected some of the most frequently asked questions about Lyll.

What is Lyll?

Lyll is a platform that gives small and medium sized businesses access to buy adspace from digital newspapers worldwide. It's easy to get started! Follow the steps on this page to start your first newspaper ad.

Who can use Lyll?

Everyone can easily set up an account and start advertising. All you need is an email, company name, VAT number and a credit card for payment.

What newspapers and sites are available in Lyll?

In Lyll you can find the top 5000 domains of Norway, Sweden, Denmark, Germany, France and UK. You can use our website finder to look through our domains and see if we have what you’re looking for.

How can I register as a user?

To get started press the sign-up button in the upper right corner. Choose an email and password for your account. Then follow the steps to get started.

Best in test

Lyll publishes ads through a Demand Side Platform (DSP) called Adform. Research conducted by PWC London shows that Adform is the DSP that provides the most impressions for the budget.

Use UTMs to analyze traffic

If you want to track traffic, you can create UTM tracking and use it as the URL for the ad. Then you can analyze the traffic in Google Analytics or other tools you use.

A free press - our responsibility

A free press is crucial for society. It plays a vital role in maintaining a healthy democracy, and its revenue comes from our marketing budget.

Lyll does not gather information about your customers

Lyll does not store data about your customers or the readers, but we do have data about our customers for billing purposes. Data is not sold or shared with third parties.

Get in touch

Couldn’t find what you’re looking for? Send us an email at, we’ll come back to you as soon as we can.