How to Lyll

Fastest way to advertise in online newspapers

Lyll is incredibly easy to use, and there is no faster way to publish an ad in an online newspaper than this. You can choose from both local and national newspapers.

5 simple steps to become a happy Lyll user:

Tips for a better campaign:

Advertising in 3-4 digital marketing channels gives the best results

By choosing the most relevant marketing channels, you can effectively reach your customers and generate engagement. This ensures a cohesive campaign and increases the chances of success. If the local newspaper you choose is very small, it may be wise to avoid geo-targeting. Readers of the newspaper are already interested in local events, regardless.

The reader is valuable to you

Readers of newspapers and magazines are highly educated and have an income above average. 7 out of 10 people between the ages of 15-24 read the newspaper daily, and they are particularly enthusiastic about the local newspaper. 83% of all Norwegians read the newspaper every day.

How long should an advertisement run?

Online newspapers and magazines are perfect channels for busy marketers. On social media, we constantly need to create new content, but in online newspapers, the same ads can run for a long time. There is, of course, a difference between sales campaigns and brand-building campaigns, but a brand-building campaign with a strong message should run for at least 6 months.

Brand recognition

For your brand to place itself in people's consciousness, your customers must see the ads many many times. Ads that are creative, capture the customer's attention, and leave a strong impression have the best effect. The design/expression in the ads should remain consistent over time. This means that design, colors, and the use of the logo must be recognizable from ad to ad. Over time, the customer recognizes your ad in a fraction of a second.

Use multiple formats

We recommend using at least three different formats. The various formats are suitable for desktop, tablets, or mobile devices. With multiple formats, you get more impressions, and you reach people in different situations, such as at work (PC) and again on the couch (mobile) in the evening.

Formats

The ad formats you choose for online newspapers and magazines play a significant role in how campaigns are perceived and how well they perform. Format and message go hand in hand, and you can often use the format to emphasize your message. For example, using a vertical format can make something appear taller, while a horizontal format can make things look endlessly wide. Be creative and play with the formats! Creativity grabs attention and captures the reader’s interest.

The 3 Most Common Formats

There are three formats that should always be included: “board,” “netboard,” and “topboard.” The most common format is 320x250, also known as “Medium Rectangle” or “board.” This format works well on both mobile and desktop and should be part of any campaign. It’s flexible and is often placed within an article, increasing the chance of engagement. Other common formats include the “netboard” at 580x400, which is larger and provides more space for visual communication, making it highly visible on a computer screen. The final format we always recommend is the “topboard” at 930x300. This is ideal for top banners that aim to capture attention across the full width of a page. Large formats are particularly effective for brand building and conveying complex messages. Large formats demand attention, whether consciously or subconsciously. While people often claim that “no one sees the ads on news sites,” everyone admits to noticing a bike ad when they’re about to buy or have just bought one. Whether we notice an ad is determined by whether the product or service is on our radar.

Other formats you can play with

In addition to these formats, there are wide skyscrapers (160x600), narrow skyscrapers (120x600), and “leaderboards” (728x90), which also provide high visibility, especially on desktops. Each format has its unique use, and the choice often depends on the campaign goal and how the format fits the design. Effectiveness depends on both the right placement and combination of formats. Smaller formats like 320x250 can be good for direct response, while larger formats like 930x300 can create strong brand awareness.

Test, fail, improve

With Lyll, you can start and stop an ad with the click of a button, giving you the opportunity to test different formats and news sites. Testing, learning, and improving are the keys to the best possible results.