How B2B companies can succeed with marketing

Did you know that almost all business leaders read online newspapers daily? And that they actually expect to see ads for relevant products and services there?

Many B2B companies struggle to see results from social media advertising. That’s because they sell products that require more consideration. An ad for shoes might drive instant purchases on Instagram, but a complex B2B solution? Not so easy.

IT services, accounting, recruitment, and consulting are services every business needs, so there’s always demand. When you’re visible in the right place at the right time, it is quite likely that they chose you. Therefore, running consistent online newspaper ads in your target market will secure steady growth.

If you serve a specific industry, the most profitable strategy is to advertise on industry-specific websites in your own country and abroad over time. Don’t let potential or existing customers forget you.

3 Reasons why online newspapers & trade sites should be in your marketing mix

✅ Decision-makers read online newspapers 78% of business leaders follow the news daily (!). Many also read trade publications to stay updated. No social media platform gives you this level of reach.

✅ You build credibility & visibility in the right context Editor-managed media is highly trusted. This increases the chances of your ad being noticed, especially with consistent advertising over 18-24 months which is our recommendation for a really effective marketing campaign.

✅ Trade sites offer precise targeting Tech companies? Theengineer.co.uk reaches hundreds of thousands of engineers every month. Selling financial services? You should be on The Financial Times in the Uk, Expansion.com in Spain or Handelsblatt.com in Germany.

Ready to test it out? Create free HTML ads with us. It might bring you new customers faster than you think! 🙂