Learn how to grow your business with our expert advice.
It’s easy to go where everyone else is going. It’s easy to follow the crowd — also when it comes to advertising. But where the stream flows, there’s often a lot of noise. So sometimes it’s worth pausing and asking: What are we really trying to achieve? What truly matters to us?
And it should be. Quite often, Kristine Harket talks to people who believe that working with content and brand building doesn’t bring any “direct economic results.” Because, supposedly, it can’t be measured. Well…
Every now and then, an ad comes along that says so much, without saying much at all. One perfect example is this clever visual from Zalo, created by the Norwegian agency TRY.
A positioning document is one of the most important cornerstones of brand work, and I’ve used it both for Lyll and other companies I’ve worked with. To me, it is an anchor.
Why should only the biggest companies get to use the best technology to build their brand and grow?
