Lyll
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Google vs. Lyll: Who gives you more control?
Do you also get stressed by the thought that your ad could appear anywhere in Google’s vast universe?
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Lyll
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Where We Choose to Be Says Something About Who We Are
It’s easy to go where everyone else is going. It’s easy to follow the crowd — also when it comes to advertising. But where the stream flows, there’s often a lot of noise. So sometimes it’s worth pausing and asking: What are we really trying to achieve? What truly matters to us?
Kristine Harket
"Brand building can’t be measured in money!" – Actually, yes, it can.
And it should be. Quite often, Kristine Harket talks to people who believe that working with content and brand building doesn’t bring any “direct economic results.” Because, supposedly, it can’t be measured. Well…
Camilla Frydenbø
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One Drop Is Enough: What Zalo Teaches Us About Brilliant Branding
Every now and then, an ad comes along that says so much, without saying much at all. One perfect example is this clever visual from Zalo, created by the Norwegian agency TRY.
Camilla Frydenbø
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Marketing manager without a positioning document? No way!
A positioning document is one of the most important cornerstones of brand work, and I’ve used it both for Lyll and other companies I’ve worked with. To me, it is an anchor.
Camilla Frydenbø
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We’ve democratized media buying for you
Why should only the biggest companies get to use the best technology to build their brand and grow?