Cookieless targeting: Hit your target audience without tracking – like BMW and Group M

Use the same audience data as BMW and other top brands

Reach your target audience without tracking them.

Targeting the right people is challenging, but when you have the best data, it shows in your ROI.

Now you can use the same type of audience data as some of the world’s leading brands. Lyll offers targeting based on real people’s life situations—not cookies. This allows you to reach the right customers safely and in full compliance with GDPR, just like BMW, OMD, and Group M do.

Our solution delivers your ads across all platforms and operating systems—whether it’s iOS, Android, or others.

Reach the right audience on the right platforms

When you advertise with Lyll, you can target your ads with precision and relevance. You can, for example, choose specific publishers such as Dagens Næringsliv in Norway, El País in Spain, or Die Welt in Germany—and combine this with targeting criteria like gender, age, household type, or purchasing power.

You can also choose contextual targeting, where your ads appear next to content relevant to your product or service.

Selling electricity? Your ads can appear in articles about the energy market.Promoting travel? They’ll appear alongside travel-related content.

The impact of marketing to people who truly find you relevant will show in your sales figures.

Cookieless targeting – with zero personal data

To give you the best possible campaign performance without collecting user data, Lyll uses data from Digiseg, one of the most trusted providers of cookieless audience data.

There are no cookies, tracking, or user logs involved. Instead, it’s all about understanding people and households. Digiseg segments consumers based on household data and decision-making patterns—so you can reach relevant audiences without tracking individuals.

GDPR compliance and data privacy are always top priorities.

Technology trusted by the world’s leading brands

Digiseg data is already used by major international players such as Vodaphone, Group M, and BMW. This means that as a Lyll client, you gain access to the same data quality and targeting precision—even though your marketing budget is slightly lower than theirs.

This type of targeting has proven effective for both brand awareness and conversions, offering a powerful alternative to traditional data collection methods.

In summary:

• Reach your audience using household-based data, not cookies
• Achieve high campaign performance without compromising on privacy
• Build campaigns on the same data foundation as the world’s largest brands

👉 Learn more about how cookieless targeting works: Digiseg

👉 Create a free Lyll account and explore all your targeting options.