Targeted advertising in online news without barriers

With Lyll, you can start a campaign for as little as €45. There are no fixed costs or hidden commitments. You only pay for what you actually advertise - your active campaigns. You can pause an ad at any time, giving you the freedom to test, learn, and optimize without risk.

Advertising in online newspapers and other editor-controlled media is a strong alternative to social media, and you’re just a few clicks away from achieving successful revenue growth.

Lyll offers competitive pricing, but that’s not the main point. Online newspapers, digital magazines, and industry sites are perceived as more premium and trustworthy than social media - and that’s the effect you’ll see reflected in your results. When you’re visible in editor-led environments, you build a stronger and more desirable brand. And the people clicking your ads aren’t random, they’re higher-quality leads.

Lyll connects you with 6,000 leading publications across Europe, giving you access to both wide reach and high-quality traffic. Combined with precise targeting through DigiSeg data, your campaigns are shown to the right audience in the right context. Many businesses and agencies want to target by age, gender, household type, and more - and the options are extensive. You can also choose contextual placements like sports, food, travel, or business, just like in programmatic advertising.

Programmatic advertising is, simply put, digital advertising in online media. Transactions happen in milliseconds via an ad exchange that connects advertisers and publishers. If you’re familiar with programmatic, you’ll recognize the same principles in Lyll, just in a simpler and more accessible format.

Advertising in local, national, or international news media is just as relevant for B2C as for B2B. Whether you start with €50 or scale to €50,000, you get the same flexibility and transparency.

Lyll is built with two goals in mind:

1. To help SMEs and marketing agencies easily advertise in trusted, editor-led media
2. To increase revenue for publishers - helping ensure a free and independent press

In an uncertain world, access to reliable news is more important than ever. We believe both subscribers and advertisers share a responsibility to support sustainable journalism. You don’t have to choose Lyll, but consider allocating part of your marketing budget to this channel. It’s sustainability that benefits everyone.

Advertising in news media is an investment that delivers more than just visibility.