What does online advertising cost?

What affects the price of online advertising?

The price of advertising on news sites, digital magazines, and industry websites varies – and there are many factors at play. The size of the audience, ad format, target group, and timing all affect what you pay.

Prices differ from country to country and from publisher to publisher. Each media outlet sets its own rates, and outcomes often depend on how negotiations go. But when you use Lyll, you always pay a fair price. By fair, we mean that all advertisers pay the same for an impression, regardless of budget size – because transactions happen on an exchange, through what’s called programmatic advertising.

A fair price – no matter your budget

We like to compare advertising with Lyll to buying stocks: everyone can buy one share and pay the same price, but those with more capital can buy more. Simple, transparent, and fair.

The average CPM (Cost Per Mille) in Lyll is xx NOK/Euro. It’s a good benchmark, but keep in mind that the average reflects many different ads across various countries and industries.

Supply, demand, and seasonal variations

Prices are also influenced by market demand. During busy periods, competition for ad space increases, while other weeks are quieter. Black Week is naturally the busiest time of year, but we’ve yet to see publishers run out of available inventory.

Major online newspapers often have billions of page views each month, which means your ad will almost certainly be seen. The largest publications tend to be cheaper per impression, while niche and financial sites are more expensive because they reach smaller, more specific audiences.

Get started with advertising through Lyll

With Lyll, you can start advertising for as little as 500 NOK / 45 Euro. We aim to make digital advertising accessible to everyone – regardless of budget or experience. Our platform lets you test, measure, and optimize your campaigns as you go, helping you get the most out of every krone.

In short: Lyll makes online advertising as easy as trading stocks – transparent, flexible, and fair.