Programmatic Advertising for Agencies

Lyll is programmatic advertising for small and medium-sized agencies.

There are few small and medium-sized marketing agencies that can afford access to platforms such as Adform, Google Marketing Platform, or other DSPs (Demand Side Platforms). With Lyll, agencies get an alternative that is both simple and affordable.

Within minutes, agencies can publish ads in online newspapers, digital magazines, and industry websites in Norway and eight other European countries on behalf of both their B2C and B2B clients.

For those working in agencies, this means less manual work and more services you can offer your clients.

Instead of contacting each individual media house, with just a few clicks you can choose Dagens Næringsliv, Finansavisen, VG, local newspapers, and niche media such as KK. It only takes a few minutes.

Advertising in online newspapers works well for both B2C and B2B, but B2B in particular benefits from this channel. Business leaders read news several times a day and need to know what is happening locally, nationally, and often internationally. If your client sells B2B products or services, visibility on sites such as E24, Aftenposten, or Finansavisen can quickly become profitable.

We also know that many companies have opted out of advertising in online newspapers because it is perceived as expensive. That is no longer true.

For around NOK 5,000, you can typically get 60,000–70,000 impressions. This pricing level is comparable to social media, but the context is more trustworthy.

Those who work with brand building know that context and trust matter a great deal for revenue. When ads appear in editorial environments, the brand is strengthened. And at a time when some platforms are struggling with their reputation, it can be a smart choice to be visible in leading Norwegian and European media outlets.

Lyll is also easy to use.

You can upload ready-made ads or create them directly in the platform for free using only an image and a logo.

The targeting is flexible and relevant:

You can segment by:

- gender

- age

- type of household

- purchasing power

Or you can choose contextual advertising. When you choose contextual advertising, your ad appears alongside articles about:

- sports

- politics

- business

- health

- travel, etc..

This means your ads are shown where the interest already exists, whether the reader is a consumer or a business employee.

A travel ad appears alongside articles about destinations and experiences. This creates better relevance and better results.

You get ongoing insight into performance in the dashboard, and if you create UTM tracking, you can easily measure effectiveness in Google Analytics or other tools.

Awareness and trust convert.

Continuous brand building delivers better results in both sales and search. Studies show that branded search drives both traffic and sales more effectively than generic search. If you bid and compete on many generic search terms, that can eat up large parts of your budget and reduce ROI.

Programmatic advertising should not replace advertising in other channels, but help boost the effect by supporting your other activities.

With Lyll, your agency can offer more than just social media.

You can build your clients’ brands to be stronger and more credible, with much better long-term impact.