Smart advertising in online newspapers at domestically and abroad for Havila Kystruten
2024-06-06
For the tourism industry and others who advertise abroad
- Self-service advertising in online newspapers and magazines is an effective way for Havila Kystruten to reach tourists.
- Advertising in leading online newspapers and magazines provides breadth
- Havila Kystruten uses, among other things, Lyll for both national and international marketing
- They want to attract travelers from Sweden, Germany and the UK, and they want to arrange everything in-house
- By avoiding media agencies, Havila Kystruten can have increased control over its advertising budget and strategy, while at the same time reducing costs.
- Adults without children living at home are an important target group for them, and that group reads a lot of news
33 ports in 6 days
The Havila Coastal Route runs from Bergen to Kirkenes, and visits 34 ports on the 7-day trip north. The southern trip takes 6 days. The cruise ships carry both tourists and goods, and the food in the restaurant is a dream.
The coastal cruise ships are new and beautiful and they run all year round. It requires filling up all the cabins, and marketing is essential for them to be able to do that.
Most people who take this trip are adults without children living at home. This target group reads a lot of online newspapers and magazines and searches for a lot of information before making a decision. Havila needs to advertise in online newspapers both at home and abroad to reach new guests and ensure that the tours are widely promoted.
Understand the digital advertising market
By advertising in online newspapers, Havila Kystruten can gain access to a wide audience and increase its visibility.
The importance of targeted advertising in today's digital world
By choosing the right online newspapers, Havila ensures that their ads are seen by the right audience. This naturally increases the chances that potential customers will click on the ad, find more information and finally take an action such as booking a trip. All the ads with beautiful pictures from Norwegian fjords plant a dream in those who are exposed and in that way prepare future travelers. A cruise along the coast is a dream many carry from a young age and only realize when they become pensioners.
Havila Kystruten's use of Lyll for international marketing
Havila Kystruten uses, among other things, Lyll in its international marketing. Lyll is a digital marketing platform that allows companies to advertise in online newspapers and magazines in Europe. By using Lyll, Havila Kystruten can show their ads to specific target groups, and with more than 6,000 websites to choose from, they have reached a large number of potential customers abroad and contributed to increased sales and visibility. They choose to save money by doing everything themselves so that they get more ad impressions for their budget.
Benefits of avoiding media agencies
One of the advantages of avoiding media agencies for Havila Kystruten is that they can have increased control over their advertising budget and strategy. By handling the advertising directly, Havila Kystruten can make decisions based on their specific needs and goals. This can result in more efficient use of the advertising budget and better results. In addition, it can also be cost-saving to avoid media agencies, as Havila Kystruten can eliminate intermediaries and reduce the costs associated with advertising and marketing. A low CPM is always preferable ;-)
Reduce costs of direct advertising
Havila Kystruten is a challenger brand! They are a relatively new player on this route, and they have little resources which force them to be more cunning than others in the industry. The travel industry is tough and there are usually small margins. By being cost-effective, they get more ad views for the money and it's visibility we all live for. See their nice website here: https://www.havilavoyages.com/nb
FAQ
How does Havila Kystruten choose the target group for its advertisements?
Havila Kystruten knows its guests well. They know which regions and countries they come from, and where there are the greatest opportunities for growth. Based on this knowledge, they develop an advertising strategy that is tailored to reach the "empty nest" target group.
Why is direct advertising more cost effective than using media agencies?
By advertising directly, they can avoid the extra costs that come with using an intermediary such as media agencies. This means that they have more control over the budget and the results, and they can quickly start or stop campaigns in relation to whether the boats are full or need to be filled up.