Targeting on online newspapers

Finding the right audience is hard — and until now, online newspapers offered little targeting.

That’s changing with Lyll.

Here’s a little something our test customers have loved — and now you can try it too :-)

In Lyll, you can target your ads in online newspapers based on:

• gender
• age
• household type (single / couple / family)
• purchasing power

Whether you choose DN.no, VG.no, Aftenposten, or a local newspaper, you can tailor your campaign so that your ads are shown only to the groups you want to reach — for example, women in a specific age range or household types that match your product.

Lyll is the only service in the world offering this in a simple, self-service solution.

At the same time, we’re seeing a shift in how people engage with digital channels. Many are growing tired of the endless AI-generated content flooding social media — and it’s becoming harder to know which sources to trust. That’s why more companies are adding online newspapers to their media mix, where readers tend to be more receptive and in a different mindset.

Well-known brands like Telenor, BMW, and SAS already use online newspapers actively. Recently, Northern Playground took a clear stance by publishing an open letter to Mark Zuckerberg, explaining why they are ending all advertising on Meta. It’s a strong signal that the marketing landscape is changing.

Google remains important for reaching those ready to buy. But for them to choose you when they scroll through search results, your brand needs to be familiar. In fact, 80% of us click only on brands we’ve seen before.

Make sure your campaigns have enough reach — especially if growth is your goal.