How to Use Lyll for Advertising in Online Newspapers and Magazines – A Step-by-Step Guide

Lyll makes it possible for small and medium-sized businesses to advertise in online newspapers, magazines and industry specific websites with the same flexibility and simplicity as social media, but with increased credibility and broader reach. Here’s a simple guide to help you get started.

How to Set Up a Campaign with Lyll

1. Create an Account

• Sign up for free on Lyll’s platform. It only takes a few minutes to get started.
• Your dashboard will be empty the first time you log in, and you’ll be guided step-by-step.

2. Choose Ad Type and Budget

• Click “New Campaign” to get started.
• Set the campaign duration.
• Enter your budget: Start as low as £45 for testing, or scale up to thousands for larger campaigns. You will see an estimation of the number of impressions you can expect.

3. Select Target Audience and Placement

• Choose geographic targeting: town, city, country - all over Europe
• Select relevant newspapers and magazines from Lyll’s extensive selection. International media can also be included.

4. Upload Ad Materials

• Upload ads in recommended formats (could be wise to check formats for your country).
• Lyll will soon offer a dynamic ad builder, allowing you to upload images, text, and logos to create ready-to-use ads automatically.

5. Analyze and Optimize the Campaign

• Monitor your campaign’s results in real time via the dashboard.
• Identify which newspapers and geographic areas deliver the most impressions or clicks, and adjust your campaign accordingly.
• You can start, pause, or stop campaigns anytime. Unused budget funds are refunded to your account.

Advantages of Lyll Compared to Social Media

Credibility and Reach

• Online newspapers offer higher credibility than social media. Ads in newspapers are perceived as more serious and professional.
• Reach broader audiences, especially in the B2B market, where LinkedIn and Facebook can often be more limited.

Flexibility and Control

• Lyll lets you customize campaigns geographically and by publication.
• Unlike social media, where algorithms control distribution, Lyll provides full transparency on which newspapers and channels deliver results.

Low Entry Barrier

• Start with as little as 500 NOK to test your campaign.
• Lyll doesn’t require advanced video or text content, which social media often does.

Cost Per Impression

• For 5,000 NOK, you can achieve 60,000–70,000 impressions in Norwegian online newspapers, often at a lower cost per impression than social media.

Effective Brand Building

• Online newspapers are ideal for long-term brand awareness and preparing future sales. Social media works better for short-term promotional campaigns and click-based goals.

Lyll + Social Media = The Perfect Combination

For optimal results, it’s recommended to combine Lyll with social media. Use social media to refine your message for specific target groups and Lyll to reach broad audiences and build credibility.

Want to Try Lyll?

Create a free account today and see how easy it is to advertise in online newspapers!