Want to Advertise in Online Newspapers: Do it yourself :-)
The Key to Profitable Growth
Lets start with the advantages of advertising in online newspapers, magazines and industry specific websites.
Less Competition: Online newspapers and magazines are less crowded with ads, making them a smart channel for promoting products and services.
Context Matters: We trust media, and this trust influences your brand when you advertise here. Trust is what converts into sales.
Access to a Premium Audience: Online newspaper and magazine readers tend to have higher education, above-average income, and all decision-makers visit at least one news site daily.
Shine next to the Market Leaders: All major brands advertise heavily on news sites. When you’re placed next to them, you also appear to be a big brand, maybe bigger than you are (fake it till you make it 😉). We are all attracted to leaders.
Anyone Can Publish Ads in Online Newspapers!
News sites are a popular medium for advertising due to their broad reach, but until now, self-service advertising hasn’t been an option.
Lyll democratizes advertising in digital newspapers and magazines, making it accessible to all advertisers, big or small. The cost (CPM) will be significantly lower than if an agency manages the publishing for you, and you’ll save a lot of time by doing it yourself.
By using Lyll, you also ensure that your brand only appears on the sites you choose. We don’t follow the users to shady websites. Brand safety matters!
Brand Building Increases Market Share Over Time ..
.. cuz growth has no quick fix.
Find 3–4 digital channels that fit your product or service and work consistently with both paid and organic content over time.
Why Is Trust So Important?
First and foremost, because it gives you a better return on investment (ROI) for your ad budget.
People buy from brands they trust. We’d rather choose the plumber we know over one we’ve never heard of.
A good example? Tesla.
Elon Musk was once the hero. The ultimate businessman.
But…
His ties to Trump, his controversial Nazi salute, and reports of employees being abruptly laid off have impacted the Tesla brand.
When people no longer want to associate with Tesla, we see car owners using hairdryers to remove the logo from their cars. In just one year, the price of a second hand Tesla Model 3 has dropped by over 8,000 EUR!
All of this happens because people no longer share Musk’s values, and he is deeply tied to the Tesla brand.
Yes, Please – Both!
Marketing isn’t an either-or situation. It’s about being visible in both social media and online newspapers/magazines.
The best results come from combining social media with ads on relevant news sites or magazines.
Many small businesses advertise to a too narrow target group, relying on social media targeting with mixed success. With Lyll, they can achieve the broader reach they need to grow, without exceeding their budget.
Reach Those Who Can Afford to Buy From You
Frequent news readers tend to have above-average income, so if you sell premium products, you should be advertising on news sites or magazines.
Relevant publications could include sites for car, fashion, cooking, tech and many more.
Find the site that matches your product and showcase your brand to the most relevant audience. You want to attract them.
The goal is to get inside people’s minds, boosting brand visibility among your target audience to strengthen brand awareness and recognition.
How Much Does It Cost to Advertise?
With Lyll, it’s free to create an account. You only pay for active campaigns.
Typically, 450 EUR gets you 60,000–70,000 ad impressions. That won’t get you far on a website with millions of visitors, but on a local newspaper, you’ll go a long way. 😉
So what are you waiting for? Get started today! 🚀