How Do I Know If the Campaign Worked?
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PostDoes advertising in online newspapers and magazines actually work?
We’re so impatient. We want to know the results immediately. No waiting for the reward. But that’s not how you build profitability...
You want to be the brand people choose on autopilot, the one they stay loyal to and never replace. Strategic work can make your business the preferred choice if you are better than your competitors at meeting customer needs. Clicks and likes don’t matter.
Instead, focus on real marketing activities and track these valuable metrics:
📈 Direct searches to your website are increasing → More people Googling you? That’s a good sign!
💬 Engagement → Customers are spending more time on your site, commenting, and sharing? You’re getting love and attention!
💰 Revenue growth over time → Seeing more sales? Jackpot!
While sales campaigns can create noticeable revenue spikes in the short term, brand building is what secures long-term growth.
The strength of your brand also influences the price you can charge for your product or service. A strong, attractive brand can command higher prices and offer fewer discounts. That’s profitable! 🚀
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