Build brand awareness in trusted online newspapers
Online Newspapers – An Underrated Goldmine
Online newspapers and magazines are trusted platforms where you can build brand credibility and reach a large audience. We see this as a growth hack; minimal effort, small budget, impressive results.
Since you're reading this, you probably already know what Lyll is? We've built a self-service publishing platform that helps small and medium-sized businesses advertise in reputable media channels. Simple, effective, and most importantly affordable.
Aren’t Online Newspapers Outdated?
Fortunately not! Millions of readers visit online newspapers every day, and well-known brands continue to use them because they provide wide reach and increased trust.
Unlike social media, online newspapers offer a reliable environment. When we see a brand in a reputable news source, trust transfers to your brand. Remeber, trust is your most valuable asset. We buy from those we trust, so trus is what converts.
Premium Audience at Social Media Prices
Online newspapers give you access to an engaged, well-educated audience with purchasing power. Yet, advertising in Lyll costs the same as social media ads.
Why not combine both and get the best of both worlds?
Make Media Buying Simple
Traditional ad buying takes time, and agencies are expensive. Do it yourself, save both time and money, and invest your budget in visibility and sales. With Lyll, you cut out the middleman and that’s always profitable. 😉
How to Create Ads That Work
🔹 Be recognizable. Use the same visual identity across all channels
🔹 Keep it short. Say the most important things with as few words as possible
🔹 Create emotion. Engagement leads to better results, so speak to both the heart and mind
🔹 Have a clear CTA. What should people do after seeing your ad? "Read more," "Book here," or "Buy now"
And remember: In Lyll, you automatically get multiple ad formats for mobile and desktop, ready to use.
Measure Success – It’s Fun!
📈 Impressions – How many people saw your ad?
📊 Click-through rate (CTR) – How many click? (0.1-0.2% is standard for online newspapers)
💡 Conversions – How many complete a desired action?
⏳ Engagement – Are people spending more time on your website now?
Safe Advertising – No Shady Websites
Online newspapers and magazines are editorial-controlled, meaning you won’t have to worry about your ad appearing on untrustworthy sites. There have been too many scandals with ads following users to sites that brands do not want to be associated with.
Industry-Specific Websites – A Smart Move
For extra impact, advertise on websites within your industry!
🎯 Position yourself as a leader in your field
🏆 Strengthen your brand
🤝 Build valuable connections and industry partnerships
Online newspaper advertising works! Shall we get started? 🚀