Efficient and Simple Marketing for Concerts and Cultural Events on Online Newspapers

The Challenges of Promoting Cultural Events

Many in the entertainment industry report that selling seats for shows, theaters, concerts, and stand-up shows has become increasingly difficult. Social media no longer sells as many tickets as before, and reaching a wide enough audience to ensure full venues can be a real struggle.

Media outlets offer a variety of ad formats and pricing, making it time-consuming to get an overview. For small marketing teams with limited budgets, negotiating prices, formats, and publishing periods can be especially challenging, particularly when promoting events in multiple regions or for touring shows.

We have also learnt that they prefere selfserve when they have small budgets.

Half-empty venues are disheartening for both performers and audiences. That’s why it’s essential to cast a wide net and use channels that truly resonate.

Why Online Newspapers Are Key for the Cultural Sector

Did you know that people read online newspapers several times a day? And we read both local and national publications.

Whether searching for something to do, keeping up with local news, or simply browsing, online newspapers reach a purchasing and culture-savvy audience.

To fill venues, it’s often necessary to combine online newspapers with social media. While social media can grab attention and create engagement among your followers, online newspapers ensure your message reaches a broader audience – including those who don’t follow you yet.

With Lyll, you can easily select both local and national online newspapers, helping you reach your entire region or even the whole country. It’s an effective tool for promoting events in new channels and ensuring visibility where it matters most.

The Solution: Promote Your Cultural Events Easily with Lyll

With Lyll, you manage the publishing process yourself! It’s so user-friendly that anyone can do it, no matter their experience level.

Everything on the platform is designed to be intuitive, but we also offer customer support (with real people!) to assist if needed.

Creating an account is free and you only pay for published campaigns, so log in and look. We’re happy to arrange a quick virtual meeting to show you and your team how to publish display ads efficiently.

Once your campaign is ready, you can pay with card or invoice.

The Benefits of Lyll: More Visibility for Your Money

⭐ More Value for Your Budget: For the same amount spent through an agency, you’ll get twice the impact with Lyll.

⭐ Full Control: Monitor your campaign’s performance live in our dashboard and adjust it anytime.

⭐ Pause Button: Sold enough tickets? Pause the campaign at no extra cost.

With Lyll, the entertainment industry can save both time and money while supporting independent journalism. The result? More sold seats and greater value for your marketing spend.

Good luck filling your venue! 🎭🎶