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And it should be. Quite often, Kristine Harket talks to people who believe that working with content and brand building doesn’t bring any “direct economic results.” Because, supposedly, it can’t be measured. Well…
Every now and then, an ad comes along that says so much, without saying much at all. One perfect example is this clever visual from Zalo, created by the Norwegian agency TRY.
A positioning document is one of the most important cornerstones of brand work, and I’ve used it both for Lyll and other companies I’ve worked with. To me, it is an anchor.
Why should only the biggest companies get to use the best technology to build their brand and grow?
We know that ads with a bit of movement grab far more attention than static display ads. Our eyes are naturally drawn to elements that move. Try and watch the results! You see, with Lyll you can create your own HTML ads completely for free.