Privacy Policy



Please note that this privacy statement will be updated from time to time.

What is a cookie?

A cookie is a small piece of data stored in our browser in order to keep track of website activities and recognize computers that have visited the website before. This information is necessary to enable the best user experience of the website. A cookie is not a program and does not contain viruses. You can read more about cookies here.

This website's use of cookies

The data collected is used to improve the websites functionality and usability based on the users needs and interests. Data is as a general rule not shared with any third party. Exceptions from this rule could be that a technical solution provider or advisor needs access to the data in order to assist Lyll AS in ensuring optimal and continued operation of the website. Most browsers are initially set up to accept cookies. If you prefer, you can set your browser to reject cookies, or to reject third party cookies only. If you reject cookies you may not be able to sign in or use other features on websites that rely on cookies to enable the user experience.

The following is a list of cookies used on this website and what they are used for:

Google Analytics

Lyll AS uses the analytics platform Google Analytics to study user behavior and traffic trends on this website. The data collected is used to optimise the user experience and content to better reflect user needs and interests. In compliance with Google Privacy Policy guidelines no information that personally identifies an individual is collected. The data collected is stored on Google servers. You can read more about how Google collects and protects data here.
The Google Analytics cookie is a first-party cookie. The cookie is set to be automatically deleted after 24 months if you do not return to the website. You can reserve yourself against the use Google Analytics cookies here.

LinkedIn Insight Tag

This website uses LinkedIn Insight Tag, a tracking and analytics tool, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland. The LinkedIn Insight Tag enables the collection of data regarding members’ visits to our website, including the URL, referrer, IP address, device and browser characteristics, timestamp, and page views. This data is encrypted, then de-identified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with the website owner, it only provides aggregated reports about the website audience and ad performance. LinkedIn also provides retargeting for website visitors, enabling the website owner to show personalized ads off its website by using this data, but without identifying the member.

The purpose of the data collection is to analyze visits to our website and campaign results to provide you with interesting information. The legal basis for the processing of personal data is Article 6 (1) (f) GDPR.

LinkedIn members can control the use of their personal data for advertising purposes through their account settings. For more information on privacy on LinkedIn, see the LinkedIn privacy policy.


To show more relevant advertisements, we use measurements from Facebook, which uses cookies on our website. In addition, we use the advertising tools Custom Audience and Facebook Pixel in Facebook’s advertising system.

If you wish, you may change the settings on your Facebook profile so that you do not receive advertisements based on your app or website visits. You can do so by following this recipe. The setting will apply to all advertisements, not just advertisements from Lyll.

Personal information we collect

We may obtain personal information about you from a variety of sources depending on our relationship with you.

Personal information you provide

We collect personal information from you when you submit that information to us or otherwise provide it in connection with the Services. For example, some of the personal information that you may provide includes the following:

ActivityExamples of Personal Information CollectedPrimary Purpose for Collection and Use
NewsletterWhen you sign-up or choose to receive our newsletter, we collect the personal information you provide, such as your name, the month and day of your birthday, phone number, e-mail address, and mailing address.To send content that may be interesting or useful to you.


If you have given your consent to cookies, we use Hotjar in order to better understand our users' needs and to optimise our service and users' experience. This is provided by Hotjar Ltd, Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe.
Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service by means of user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices (in particular the IP address of the device (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar's Privacy Policy.
If you do not want to be recorded by Hotjar, you can disable it by setting the DoNotTrack header in your browser. For more information and more about Hotjar's data processing, please visit: Hotjar's Opt-Out.